2 Minute Marketing Tip for Twitter

Twitter Tip from Just a Small Town Girl

Here’s another 2 minute marketing tip this time focusing on Twitter.

If you REALLY want to connect with your new Twitter followers this tip will help!

This is exactly what I do with as many of my new followers as I can….

Build a quality Twitter community

Before we get to the Twitter tip though, you need to remember that you don’t need to automatically follow everyone who follows you.  YOUR marketing should be all about building a quality community.  Not about how many followers you have.

Take a minute and look at your followers page and see if they’re a good fit for your online community.  If they are, immediately, right when you follow them back, put them on a list so you can have easy access to them when you need to in the future.

Now, here’s the Twitter tip…

If you decide to follow back someone who has followed you, read several of their recent tweets. If they’ve tweeted out something you like, retweet them.  That puts you on their Twitter radar right from the start and you begin to build a relationship.

It just takes a minute, and this Twitter tip is a win for everyone as it helps you have content for your posts, and you and your new follower actually can start to bond a bit.

What’s your favorite Twitter tip?  If you would like more tips like this please check out my social media sites as well as here at justasmalltowngirl.us.

Coaching Online to Maximize Your Time

Podcast card

The Missing Link for Coaches Interview with Keith Keller

By offering Coaching online you can not only maximize your time, but you can also grow your business exponentially.  Recently Keith Keller, host of The Global Spotlight Podcast, and I spent some time discussing the changing landscape of Coaching and how coaches need not be afraid of technology.  By embracing new ways to coach, like Google Hangouts, Skype, Podcasts, etc., coaches no longer need to be tied to their geographical boundaries.

Coaching via YOUR story

Below you will find the links to my two-part podcast conversation with Keith.  You’ll hear a bit of my story and how I handle the Coaching side of my business.  Please remember, it’s your own individual story that makes you a good coach.  My Coaching resonates with those who choose to work with me because I am in the trenches, just like my clients, and I’ve been through what they’re currently experiencing.  Coaching is sharing.  Period.  It’s sharing the ways you know how to be more successful.  It’s sharing the pros, cons, tips, tricks and passion with your clients to keep them moving forward and becoming more successful.

Coaching in person – either online or physically

It doesn’t matter what type of Coaching you’re doing, everyone loves face to face.  Coaches need to embrace the fact that “in person” doesn’t always mean “in real life.”  Face to face now includes meeting via Google Hangouts or Skype “in real time.” That is what matters.

I do have a free download on How to Connect YOUR Community via Google Hangouts that you can access hereOnline Coaching via Google HangoutsThis download walks through how to use Google Hangouts as a marketing tool to connect with your community as well as how to physically use this online tool.  There is no reason to be intimidated by this technology; instead you have every reason to be excited, get comfortable with “hanging out,” and using Google Hangouts to grow your community.

So take a listen to the podcast, enjoy the download and start growing your business by coaching online!  If you have any questions or comments please connect with me!

The Global Spotlight Podcast – Part 1

The Global Spotlight Podcast – Part 2

Just a Small Town Girl - The Missing Link for Coaches

How Not to Stress over Social Media Posts

Daily social media posts for your clients or yourself – yes, they can be a headache for many.  People mention regularly to me how “difficult” it is to have something relevant to post on an ongoing basis.  There’s an easy way to handle client social media posts (for any type of business) and you’ll hear how in this Just a Small Town Girl 2 Minute Marketing Tip.

On another note, how do you like new The Rainmaker Platform (this is my affiliate link, right click so you don’t leave this post) website for Just a Small Town Girl? Let me know what you think!  I think it’s super and will allow me to do so much more than I’ve done in the past, you’ll see why when you check them out!)

Why I Write

Becky McCray, good friend as well as a founding partner of Tourism Currents (of which I am a part) wrote this in an email ~

“Back in the day, a blog meme or a blog hop was a way of connecting different writers together to each offer their own take on a single topic, each on their own blog.”  Becky McCray

Des Walsh from Australia tagged Becky in a blog hop with the theme “Why I Write.”  She has since written her answer here and has listed others who have participated. She then tagged me along with Jon Swanson and Linda Crimm, aka Miss Dazey, to share . I’d never heard of this concept and I’ve never really thought much about “the why.”

Wow –  it’s simple why I write

Why I write
My mom Jean, gave me the writing gene!

I took a couple of days to ponder why exactly I write and it’s not a deep, introspective answer as you’ll see, but it is the truth.  As Becky pointed out in her initial email, I rarely get to write for myself as I’m always writing for others.  But so much of that is why I write.  I love being able to give a voice to those who have trouble writing about what they’re doing.   Writing has always come easy to me.  My mom was a successful radio advertising copy writer in the 1950’s.  She gave that up to raise our family.  She instilled her love of writing in me.  So many can’t express themselves via the written word, and I’m happy to do that for them.

Mr. Livingston, my 4th grade teacher encouraged my writing and creativity.  He understood that I had to write things down because if I didn’t I wouldn’t be able to express myself well.   There were just too many thoughts going through my head at any given time and I couldn’t spit them all out.  By junior high it was a done deal. I knew I was going to be a writer, I just never thought that tourism, destination marketing and small business would be the focus of my writing.  I thought I was going to write Harlequin romance novels – but that’s another story.

Math makes me cry, writing makes me happy

Another reason why I write – well, I’m terrible at math!  It goes back to writing being easy, and I took the easy road.  A road that makes me happy.   Happiness, that’s really why I write.  I make people happy by writing for them and that makes me happy.  I’ve been accused many times of being happy all the time.  Well, when you do what you love, how can you not be?

Now I’m tagging the following 3 people to enlighten us, keep this blog hop hopping, and let us know why they write:

Joe Cheray who can be found at http://wildheartsocialmedia.com/

Jane Boyd who is the founder of 45 Conversations

Paul O’Mahoney who is a brand sociologist and CEO of Change Agents

 

The Extended Family Business Hug

When we see our extended family members, we usually give them a hug.   Sometimes, even thinking about our families conjures up warm and happy feelings, kind of like a hug.

What kind of feeling does your business provide your customers?   What do you do in your business that could give people that special feeling that a hug provides (without actually hugging all of your customers)?   For a minute think about what makes you happy, really happy to frequent a particular business?

Extended family feeling in business
Letting the guests ring the bell for Costa Sur Happy Hour

Does your business “hug” your customers?

I recently vacationed in Mexico.  It was the second time we stayed at a particular resort and I was so excited to get back to that property because our first experience was fantastic.  This time it was even better and the primary reason why is the resort treats all their guests like extended family.  From the minute we walked through the doors and they put a face to our names, I felt them envelop us with their happiness, their pride in their work, and their pride in their resort.  It felt like a great big hug, although no hugging really occurred.  When was the last time you felt that way about a business?  Shouldn’t we all strive to have our customers and clients feel like they’re part of our extended family when they do business with us?

In business the family feeling starts virtually

We check businesses out online first.  If your website is working in your favor, it will draw customers in.  It will begin to give them a feeling about what you offer.  Something to check –  what type of feeling does your website provide about your business?  Are you letting potential customers know that when working with you they’ll become part of your extended family?  Do they get the feeling from your site that they will be a priority for you?

When your business door opens, what happens next?

I’m not suggesting that you have to jump out and hug everyone who comes through your door, but do make sure they really feel welcome.  Not just a cursory “Hello” and nothing more.  Not a “Can I help you” comment either.  What would you say to an extended family member?  Maybe comment on the weather, comment on something cool the person is wearing…say something that makes them feel at ease and happy to have chosen to walk through your door.

Extended families don’t share everything and neither should you

One of the most fun aspects of the resort stay in Puerto Vallarta was that we all knew the employees by name, they knew us by name, and we all shared bits and pieces about our lives.  Not a lot, but just enough to keep that feeling of “family” alive.  Businesses need to be engaged with their customers.  Being engaged helps people feel good not only about your business but also about themselves.  They care that you care. It doesn’t matter what type of business you are – big or small.  People care about how they are made to feel.  If you’re not treating your customers like extended family members, they probably aren’t going to hang around long.  Take a look at your business and have a few others look at your business too,  then see where you can make a few changes to help your customers feel that “hug” from you.

The resort in Puerto Vallarta is called Costa Sur (yes, big shoutout to them!) and they have the “business hug” down perfectly. The entire staff makes you feel like part of their extended family and we’re already talking about our trip there next year.  Are you giving your customers a business hug?   What do you do in your business to help foster that family feeling?  What do you do that keeps your customers coming back?

Let Them Hear You Smile – Customer Service Tip

One surprisingly EASY tweak to improve customer service

Customer Service SmileOur world is not monochrome, nor should it be monotone.  When was the last time you spoke to someone on the phone that actually got you excited about what they had to say?  Aren’t you sick of hearing “Thank you for calling, how can I help you?” in a flat kind of “I really don’t care if I help you or not” voice?  When was the last time you heard a smile on the phone?

Reach out and touch

With so much emphasis on customer service these days, how can you stand out among everyone who is doing it right?

1.  How about by showing a little personality?  You’re a person, not a recording so act accordingly.

2.  When being asked a question over the phone, let the caller know that you’re excited they asked and you’re happy to provide the answer.

Anyone can provide an answer, so why not go out of the way to make more than just your answer be memorable?  Elevate your business to a “fabulous” customer service level by being engaging, conversational, and by showing your smile.

Don’t be one dimensional

When you’re speaking with someone face to face would you speak in a monotone?  Of course you wouldn’t.  Your tone would be up and down, you would show emotion.  Be the same on the phone.  There’s no customer service etiquette rule that says you shouldn’t show emotion over the phone.  Being helpful is great, but being helpful and being memorable for your phone personality is even better.

We all deal with people over the phone.  It doesn’t take much to bond with the person on the other end of the line ~ put a little inflection in your voice, genuine warmth in your tone, and your customer will hear you smile.   This is an easy customer service technique that will make a big difference in how you’re perceived and will help ensure the caller will want to call back and do business with you again.