Yes, the word marketing encompasses a wide variety of things. But why in the world would people, who call themselves “marketers” waste their time and throw out their nets to anyone and everyone? Yes, this is a bit of a rant as I am fed up with being solicited non-stop by people marketing things to me that have no connection to the type of marketing that I do. I market small businesses and destinations. I have no interest in becoming part of someone’s downline and there is nothing that I do or that I have written that would suggest otherwise.
I’m in the process right now of using TwitCleaner to go through each and every single person I am following. When I started using social media 18 months ago, I did what just about everyone does and followed anyone who followed me. Now as I help businesses get going with social media, I teach them from the mistakes that I made regarding the whole following/connecting process. [Read more…]