Just like we all need to be centered in life, SEO is what provides the center to all social media efforts and your social media marketing effectiveness. SEO should be your primary focus whether you are new to social media marketing or have a long standing online presence.
I had a rude awakening a few months ago when I realized that my own blog had absolutely zero search engine optimization. I actually thought someone was doing it for me…Oops, that wasn’t the case. So I threw myself into learning SEO and it made all the difference in the popularity of this blog. Suddenly I was being found, not by my own social media efforts, but via the search engines which sent lots more people my way. What a great thing to have happen! [Read more…]