Small business marketing success has gone full circle. Several decades ago people did business only with other businesses in their town or nearby city. Word of mouth marketing was prevalent and most helpful. But small businesses longed for a way to have a larger reach.
By mid-1995 or so, it looked like small businesses had been handed the best present they could ever receive and that was the emergence of the internet. I write from the heart about this as my destination/business was one of the early adopters of the internet and suddenly we were able to successfully compete with other destinations. Compete not just in our state but globally as well. [Read more…]