How to Generate Free Publicity for Your Tourism Business

November 9, 2010 by justasmalltowngirl Leave a Comment

(Or any business for that matter!)

Social Media, PR and Marketing for small businesses is tough to say the least. One of the best parts of social media is the opportunity it provides for global learning. If you’re a small business looking to generate free publicity this free teleseminar is something you won’t want to miss! Put on by my Western Australian friends Manny and Sue Papadoulis (huge in the Australian tourism market), it is always extremely interesting to hear someone from another country’s perspective sharing tips and tricks that really work regarding generating free publicity, especially when they have such a successful track record like Manny and Sue do.

At the end of this post is the link to register and listen in. A replay of the teleseminar will be available, so you can listen to it any time that is convenient for you. Here is the official Aussie press release regarding the teleseminar ~ I hope you will register and take the time to listen. When it comes to small business marketing with little or no marketing budget (regardless of what industry you’re in), you can’t afford not to take the time to hear how to generate free publicity and learn what works for others! [Read more…]

The Next Social Media Marketing Chapter – Local Online Marketing

October 27, 2010 by justasmalltowngirl 2 Comments

Local Online Marketing is yet another social media gift for those who take advantage of online marketing. It’s a fantastic way for small businesses (or events, destinations, attractions, Direct Sales/Sellers, etc!) to get the word out quickly, easily and so effectively.

There are countless statistics regarding “local search” right now – rather than bore you with all of them, just know that at least 1 in 3 people are doing their primary searches online using local/location searching. [Read more…]

Social Media Mistakes – How SEO, Word Clouds and good intentions nearly cost me a new client

September 23, 2010 by justasmalltowngirl 6 Comments

Social media mistakes can happen in the most innocent of ways. Here are two social media mistakes I made with a brand new client that just about cost me the job and also made her think I was crazy. Luckily we worked it all out and now have a great relationship, but these two social media mistakes are worth sharing so others don’t do what I did.

The new customer is located on another continent. We corresponded (although not extensively) via email before I was hired. My job was to re-write some of the company website for SEO. But before I started this project I bought 2 new things: [Read more…]

Easy Marketing Trick – Video Event Marketing

September 7, 2010 by justasmalltowngirl Leave a Comment

Video Event Marketing is an easy marketing trick to add to your marketing program. Our destination marketing has evolved over the past couple of years and is driven by social media so we decided to discontinue our regular “newsletter” and start a monthly “social magazine” that is emailed to subscribers. Instead of writing yet another article I decided to give video marketing a try. Now, this video was shot on my FLIP camera, I obviously need to do some things to make it better in the future, but the response has been terrific and video marketing is a very easy marketing trick to use to engage your audience. Because we are so event driven at Lake Arrowhead, this video is geared to event marketing. It’s working well and video event marketing is something that everyone should use to help strengthen your social media connection with your audience.

[Read more…]

How Ants Keep You in the Social Media Headlines

August 31, 2010 by justasmalltowngirl Leave a Comment

For effective social media marketing we can all take a lesson from ants. While ants have large communities, they divide their work up to smaller groups of specialized ants. Those smaller groups get their various jobs done.

Just like an ant community, those involved in social media don’t have to have thousands and thousands of followers and friends to keep their messages alive, you just need to have a good group of “specialized” people who are dedicated to helping you spread your thoughts and ideas. I’ve done this with a group of ants (really a group of dedicated event attendees who will probably kill me for equating them to ants but this works out well for my analogy….). [Read more…]

One HUGE secret weapon for successful marketing!

August 9, 2010 by justasmalltowngirl Leave a Comment

Marketing with a small budget is certainly tough, but this secret weapon will always help your marketing efforts! (And yes, it was sunny and where did that wind come from???? But I was excited to share this with you!!)

Looking for more small budget marketing tips?

*One tip each day is posted on the Just a Small Town Girl Facebook page – hope you will visit and drop a note on the wall!

*The Small Town Marketing Handbook (free short ebook) discusses how social media allows each of us to be part of our own “small town” regardless of where we live. Form over on the right hand side of the page.

*Also, if you would like to know a little bit more about how I market with little or no budget, here is our case study from Social Media Examiner – http://www.socialmediaexaminer.com/how-social-media-saved-lake-arrowhead-when-city-ad-budgets-ran-dry/

How to Generate Free Publicity for Your Tourism Business

(Or any business for that matter!)

One HUGE secret weapon for successful marketing!

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