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Just a Small Town Girl

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Suds plus Social Media equals a Sellout

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A Study in Successful Event Marketing via Social MediaSocial media event marketing via Facebook

As a tourist destination, driven by events, it seemed like we needed a shot in the arm, something new to get excited about.  Most of our events, while generally successful, are many years old.  A year ago at our annual Chamber of Commerce board retreat we were tasked with coming up with a new event for the destination.  While there were plenty of ideas, nothing really resonated with everyone.

Sometimes it just seems “too easy” and many times your answers are right in front of you.  Here’s what happened at Lake Arrowhead… [Read more…]

Marketing Success for Small Business ~ From Local to Global to Local

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Social Media Marketing local

Small business marketing success has gone full circle.  Several decades ago people did business only with other businesses in their town or nearby city.  Word of mouth marketing was prevalent and most helpful.  But small businesses longed for a way to have a larger reach. 

By mid-1995 or so, it looked like small businesses had been handed the best present they could ever receive and that was the emergence of the internet.  I write from the heart about this as my destination/business was one of the early adopters of the internet and suddenly we were able to successfully compete with other destinations.  Compete not just in our state but globally as well. [Read more…]

Social Media Mistakes – How SEO, Word Clouds and good intentions nearly cost me a new client

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Social media mistakes can happen in the most innocent of ways.  Here are two social media mistakes I made with a brand new client that just about cost me the job and also made her think I was crazy.  Luckily we worked it all out and now have a great relationship, but these two social media mistakes are worth sharing so others don’t do what I did.

The new customer is located on another continent.  We corresponded (although not extensively) via email before I was hired.   My job was to re-write some of the company website for SEO.  But before I started this project I bought 2 new things: [Read more…]

Easy Marketing Trick – Video Event Marketing

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Video Event Marketing is an easy marketing trick to add to your marketing program.  Our destination marketing has evolved over the past couple of years and is driven by social media so we decided to discontinue our regular “newsletter” and start a monthly “social magazine” that is emailed to subscribers.   Instead of writing yet another article I decided to give video marketing a try.  Now, this video was shot on my FLIP camera, I obviously need to do some things to make it better in the future, but the response has been terrific and video marketing is a very easy marketing trick to use to engage your audience.  Because we are so event driven at Lake Arrowhead, this video is geared to event marketing.  It’s working well and video event marketing is something that everyone should use to help strengthen your social media connection with your audience. 

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How Ants Keep You in the Social Media Headlines

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For effective social media marketing we can all take a lesson from ants.  While ants have large communities, they divide their work up to smaller groups of specialized ants.  Those smaller groups get their various jobs done. 

Social Media Marketing with Twitter

Just like an ant community, those involved in social media don’t have to have thousands and thousands of followers and friends to keep their messages alive, you just need to have a good group of “specialized” people who are dedicated to helping you spread your thoughts and ideas.  I’ve done this with a group of ants (really a group of dedicated event attendees who will probably kill me for equating them to ants but this works out well for my analogy….).  [Read more…]

How to Market In and Out of the Zone

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Marketing with a small budget is toughRight now, is your marketing in the zone? When you’re in the zone it generally means that you’re doing whatever you’re doing well, don’t you think? I’ve had a marketing stretch over a few weeks where I have been in the zone, out of the zone, all over the zone… and it’s all been great. Let me explain with 4 examples:

1. Because I do marketing with very little money and am constantly looking for ways to stretch marketing dollars, a few months ago I made a controversial proposal to bring a monthly newsletter in house, sell the ads ourselves and make it a revenue source. The outcome of that suggestion became a new “social magazine” which launched at the beginning of the month. I had a ton of anxiety over this project as it affected many people (positively and negatively), at times felt like a fish out of water and was totally out of the zone. But as the launch got closer, things started falling into place, and in the end those of us involved in this project were definitely in the zone and our first issue was a wonderful success. [Read more…]

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