As a tourist destination, driven by events, it seemed like we needed a shot in the arm, something new to get excited about. Most of our events, while generally successful, are many years old. A year ago at our annual Chamber of Commerce board retreat we were tasked with coming up with a new event for the destination. While there were plenty of ideas, nothing really resonated with everyone.
Sometimes it just seems “too easy” and many times your answers are right in front of you. Here’s what happened at Lake Arrowhead… [Read more…]