Starting a blog is a romantic idea.  Blogging sounds wonderful; so many people are doing it and people like me, who work with small businesses, are encouraging clients to “get blogging.”  People revel in the design process of a blog; they tell everyone they’re starting a blog.  But often people don’t put a lot of time and effort into planning for the blog.  That’s not the romantic part.  Once your blog is up and ready to go, so many are tempted to jump in and begin spilling all their thoughts out into the Internet world for everyone to read and marvel at.  All I can say to that is…Don’t do it!  When you’re in your planning stage, before you write even one word, answer the following questions (for the most part this is standard Marketing 101): [Read more…]