“Marketing to the masses” was a little experiment I tried at home this week.  To qualify, my personal definition of “masses” consists of a household of four – 2 sons (teenagers), my husband and myself.  So within our home we’re influenced by a variety of marketing niches such as youth marketing, college marketing, and product marketing (just to call out a few).

Bed, Bath & Beyond had a great deal this week.  Five bottles of scented hand wash for $5.00.  Who could resist such an awesome buy?  I stood in front of the display for quite some time trying to decide which five scents to purchase for our home.  My main objective, and in a way was a marketing objective, was to buy the right scents so there would not be a huge battle at home over who was going to confiscate which bottle.  (I know all of you with kids have been through this type of thing before so can understand my dilemma.) [Read more…]