You’re on your computer. You’re installing software. Your program installs on your hard drive using the “default” settings. These are the preset settings that allow you to use your software normally. These settings could be equated to the word “average.”

They are common settings but they can be altered/customized by the user at any point in time.

When running a small business, marketing is just about always the last thing on the business owner’s plate. There are so many other things to do just to keep the doors open that by the time the owner finds time to think about marketing, the day is gone, the owner is exhausted and the creative juices stopped flowing hours earlier.

So what happens then? [Read more…]