“In Social Media marketing how do I know who really is an ‘expert’ in my niche?”  That’s a question I was recently asked by 2 different clients who are new to social media so I thought it would be a topic worth exploring.

A primary marketing strategy of social media is to “promote yourself as an authority” within your niche.  Of course there is absolutely nothing wrong with that marketing strategy if indeed you do know what you’re talking about.  As social media has gained popularity there are more and more messages being put out there that don’t have much basis or credibility.   [Read more…]