3 TIPS TO RIDE THE WAVE – Social media has a lot in common with the beach. It just takes some time looking out at the ocean to contemplate such comparisons. Looking out at the waves and the seagulls, looking down at the seashells and the seaweed, and then back out to the surfers, oh those surfers, I started thinking about 3 things you can do in social media to successfully keep riding the wave.
1. Surfers recognize that waves come in sets. Some sets are better than others. Social media comes in sets too. We can equate social media sets to “trends.” Some trends are better than others. The job of the surfer as well as the social media marketer is to decide which sets are worthy to try. Just like you can’t catch every wave, as a social media marketer you need to decide which social media trends are right for you – don’t attempt to be part of everything. Pick what looks good to you, stick with it and enjoy riding the wave. [Read more…]