For effective social media marketing we can all take a lesson from ants. While ants have large communities, they divide their work up to smaller groups of specialized ants. Those smaller groups get their various jobs done.
Just like an ant community, those involved in social media don’t have to have thousands and thousands of followers and friends to keep their messages alive, you just need to have a good group of “specialized” people who are dedicated to helping you spread your thoughts and ideas. I’ve done this with a group of ants (really a group of dedicated event attendees who will probably kill me for equating them to ants but this works out well for my analogy….). [Read more…]