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Just a Small Town Girl

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10 similarities between good Champagne and Social Media Marketing

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“Come brothers, hurry, I am drinking stars!”
 Dom Pérignon

 Champagne – a symbol of “the good life.” It’s for celebrations, anniversaries, holidays and everything in between.  I do contract work for a resort hotel that is currently working on a Champagne promotion.  As I was researching Champagne I found some interesting similarities between good Champagne and a good Social Media Marketing program. Good marketing should age well like good champagne

Here are 10 similarities between good Champagne and good social media.

 1.  First and foremost to keep in mind is that Champagne is unique; there is nothing else like it.  This should hold true with your own social media program.  Be unique; set you and your brand apart. [Read more…]

If you Tweet it, they will come… and they will stay

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A year ago our social media program was new.  We were excited about the possibilities it offered us, but didn’t really know how well it would pay off.

Twitter makes destination marketing easy
Twitter extended the 4th of July at Lake Arrowhead

If you follow this blog, you know that our community scored big time with social media.  From the looks of this summer so far, we’re on a roll for another great year with social media (as that is our only means of advertising what our destination offers).

In 2009, the 4th of July weekend was full of tweets promoting all that was happening within the Lake Arrowhead Communities.  These tweets were happening as the events were occurring.  It was the first time we could really measure (via Tweetdeck) just how many people were tweeting about the area.

This year, not only did we again see “mega-tweeting” from our visitors, but something new occurred…. [Read more…]

“Bucking Tradition” IS the tradition with Angels Baseball and should be with Small Business Marketing too

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Angels BaseballAngels Baseball has been a tradition with my family for decades.  Growing up we had season tickets and I remember sitting in the “Big A” when Nolan Ryan threw his first no-hitter.   I also remember sitting through years of losing seasons and in particular hearing my dad swear for the first time – under his breath I heard him say “Those damn Angels” after a difficult loss.

The other night I was watching an Angel game on TV and a commercial aired for the team that referenced the “tradition” of Angels baseball.  This got me thinking how in recent years the Angels have flipped their game a bit and have embraced untraditional ways of manufacturing wins which has now become tradition for them.  They think about the game slightly differently, a little more “out of the box,” the same way small business should think about their marketing programs.

Here are some examples: [Read more…]

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Who Just A Small Town Girl is For

* Small businesses
* Small Towns
* Non-Profits
* Chambers of Commerce/Economic Development Agencies
* Tourism professionals
* Anyone looking to increase their online visibility via social media marketing

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