Social media marketing requires, oops, no sorry, it DEMANDS constant care and feeding. Social media marketing is not rocket science, but there IS a science to it. Social media marketing can’t be random, it’s got to be focused and you’ve got to have some sort of marketing plan to follow which includes the care and feeding of your program.

Let’s start with caring for your social media program. Kraft Foods “How Oreo Learned to Fish Where the Fish Are” is a perfect example of how to care for your online marketing efforts. I’ve had several meetings with small businesses recently that have not identified their niche, their target market, with social media. Hence they‘re frustrated and feel that social media isn’t working for them so they aren’t caring about their program. Here are 3 solid ways to care for your small business social media program: [Read more…]