Angels Baseball has been a tradition with my family for decades.  Growing up we had season tickets and I remember sitting in the “Big A” when Nolan Ryan threw his first no-hitter.   I also remember sitting through years of losing seasons and in particular hearing my dad swear for the first time – under his breath I heard him say “Those damn Angels” after a difficult loss.

The other night I was watching an Angel game on TV and a commercial aired for the team that referenced the “tradition” of Angels baseball.  This got me thinking how in recent years the Angels have flipped their game a bit and have embraced untraditional ways of manufacturing wins which has now become tradition for them.  They think about the game slightly differently, a little more “out of the box,” the same way small business should think about their marketing programs.

Here are some examples: [Read more…]