I remember leaving my high school campus during lunch and driving to the local A&W for their awesome corn dogs.  I also remember very vividly the day the manager changed and the corn dogs became soggy.  The high school crowd quickly stopped going there.  Growing up in a small town, if you had a bad experience at a small business the news spread quickly and there was a good chance that you and your friends wouldn’t be going back to that business anytime soon.  Small towns epitomize the good and the bad of word of mouth marketing. [Read more…]